During the past few weeks, a potential client asked for an elevator pitch, an editor called about a brite, and a broadcaster requested a phoner.
To be successful, PR people must know the jargon of advertising, broadcasting, film, journalism, publishing, and theater, as well as PR. It is regrettable that PR professionals often do not know the language of the media.
Here is a list of common errors that I spotted during my career, which includes work at three PR firms: Ruder ...