In a recent PRWeek Op-Ed ('Time for tech PR pros to grow up," October 30), Stephen Astle, SVP at Fleishman-Hillard, asserted that "tech may well be alive and well, but it will never be cool again."
Some have bristled at that statement, but tech is, in fact, losing its cool by embracing what is purportedly "hip." While Apple keeps its cards (or pods) close to its chest, companies like AOL and Yahoo have either been unaware of how their public receives ...