Why is a PR pro heading Alcoa's HR? Why not? We're experts at understanding what motivates people and using communications to engage them to act. At Alcoa, the new HR buzzword is "employee engagement." PR's sweet spot is building relationships and that helps tremendously since Alcoa HR's challenge is maintaining trusting relationships with staff, particularly during our current union negotiations.
An HR department's primary goal is attracting and retaining top talent. To do that at a company such as Alcoa, ...