A famous quote from Don Hewitt, the legendary creator and former executive producer of 60 Minutes, goes: "Tell me a story."
Years ago, when I worked for CBS News, those words echoed throughout the halls. It was the guiding principle that drove every news-magazine story from inception to air. Today, the storytelling concept permeates all forms of the news media, yet it is a concept that appears to be all too foreign to many PR pros.
TV is undoubtedly a medium ...