Winner: Ray Kerins, Pfizer
When Ray Kerins came to Pfizer, he sought to transform its reputation through transparent and engaging communications.
He created the Executive Visibility Program, putting CEO Jeff Kindler in the media spotlight, netting stories in The New York Times, Fortune, and BusinessWeek.
He led the media relations efforts for Pfizer's $68 billion Wyeth acquisition, its engagement on healthcare reform-related issues, and the 2009 launch of a free drug program for the unemployed.
"Ray," said one judge, "sets the bar for ...