Experts have predicted that this recession could permanently alter spending habits. Given the severity of the credit crisis, some are predicting that US consumers will back away from the large-scale lifestyle of recent years – maxed out credit cards, McMansions, and general overboard consumerism – even after recovery sets in. While advertising and marketing teams have used this climate to launch value-oriented campaigns and promotions, it is PR that is best positioned to have a long-lasting impact.
(See Marketing Analysis.)