SAN FRANCISCO: ING Direct recently took Bay Area commuters for a ride - a free one.
The bank, accessible online and by phone, provided free rides on Bay Area Rapid Transit (BART) during last Thursday's morning rush hour, the first time any company has paid for free rides across the transit system.
"This was an introductory event," said Ashlee Stokes, head of communications for the Wilmington, DE-based company. "We don't have branches, so we try to align ourselves with something local."
As the ...