If the current economy is troubling for companies, then it should be equally troubling for those of us in PR. Not for the expected reasons – e.g., reductions in client spend – but because, as stewards of our organizations' brands, we have not done enough to stem the gaffes eroding market confidence – a large factor in the current crisis.
Obviously, PR efforts couldn't have stopped the recession. But where we could have played a vital role – and can ...