NEW YORK: PR Newswire is expanding its targeted media service by adding healthcare, business, finance and banking contact lists to its existing technology databases.
The agency is launching 16 MicroLists of journalists who are interested in receiving news releases on specialist topics including pediatrics, genetics, e-commerce, mergers and acquisitions.
The service, a joint venture with PR research and software company MediaMap, already offers 40 US and 17 European MicroLists covering the high-technology sector.
PR Newswire public relations manager Renu Aldrich ...