NEW YORK: PR Newswire has developed Agility, a communications platform that combines media targeting, monitoring, content distribution, and reporting in one dashboard.
The goal of the platform is to streamline user activity and offer a single place for communicators to interact with and monitor traditional and social media.
“It's extremely easy to use,” said Nicole Guillot, SVP of global product management at PR Newswire. “User experience was key.”
The platform allows users to search for individual journalists or media outlets by name, title, ...