NEW YORK: ProfNet has rolled out a more simplified query form.

The revised form targets sources in specific regions, as well as institution types, according to Sandra Azzollini, director of online content and community at PR Newswire. The service also allows users to have urgent requests tweeted on ProfNet's Twitter feed.

"PR and in-house communications professionals can also use the tool for expert sourcing, whether for a marketing campaign, an article on the company blog, or for a press release that requires an outside source ...