From the very beginning, PR and sales were connected. Edward Bernays' campaigns were designed to help sell everything from cars to soap.
Over the years, however, PR's connection to sales has been questioned. Not surprisingly, PR's value has also been questioned.
The PR industry must take the blame for this; building reputation and increasing visibility have been promoted as PR's primary strengths while its ability to impact sales has suffered. Media impressions and clips became the measurement of success.
To have ...