Over the past few months, a number of developments in the PR and advertising space have strengthened the theory that marketing practices will continue to become more integrated.
Ad agency Crispin Porter & Bogusky recently launched its own PR division run by Rob Gould, formerly of Porter Novelli. In June, MWW Group teamed up with Deutsch to launch MWW Group@Deutsch, whereby MWW will become Deutsch's preferred partner for PR, and MWW will look to Deutsch for advertising, interactive, media services, and ...