PRWeek's sister publication, DMNews, reported this week on research from the Mobile Marketing Association, which found that while mobile marketing represents a mere 1.8% of 2009 marketing expenditures, the average mobile marketing budget is increasing 26% per year.
There are a wide array of new gadgets and platforms that could serve as hosts to future mobile marketing campaigns, including Palm's new smart phone the Pre or the next iteration of the iPhone. Coupled with the devotion that consumers have to their mobile ...