As we look to 2012, the Public Relations Society of America (PRSA) is finalizing its key initiatives for our 22,000 professional and 10,000 student members.

Central to PRSA's mission is advancing the PR profession by advancing the professional. To achieve this, PRSA serves to advocate on a number of issues, none more important than increasing the business value of PR, upholding ethical standards, and fostering a more diverse base of professionals.

For 2012, PRSA has several advocacy initiatives on its ...