NEW YORK: The message a company aims to portray is getting lost in translation to 48% of the mainstream media, according to a recent study conducted by Burson-Marsteller.
The firm conducted a Message Gap Analysis study on 158 messages from 16 Financial Times Global 100 companies.
Globally, the US showed a 45% gap between the message a company wants to portray and the message the mainstream media portrays. Europe had a 40% gap, Latin American had 53%, and Asia-Pacific had 58%.
The ...