The recent announcement that Gershon Kekst was selling the firm that bears his name to the French giant Publicis might signal the end of an era, though Kekst himself would surely scoff at the idea.
As the story goes, Kekst got his start in the 1970s when he and legendary attorney Joseph Flom of law firm Skadden hatched a plan to write a letter to the customers - dentists - of a dental-supplies company that was fighting off an unwanted takeover ...