AARHUS, DENMARK: A new iPhone mobile application for PR and marketing pros was released in late February by a Denmark-based group, allowing users to track brand and company mentions by the hour. The Reputation Scanner takes note of online mentions for selected key words, providing links to that content with customizable settings.
“We created this app to enable PR and communications professionals to stay up to date when they're traveling or away from their computer,” said Morten Nielson, one of Reputation Scanner's ...