With the economy hitting other sectors harder than PR, agencies are seeing even more non-traditional applicants.
While PR firms have a track record of drawing staff from a variety of disciplines, currently there is a definite influx of pros seeking to start new careers in communications due to shakeups in other sectors.
Financial agencies have seen an increase of potential PR pros from Wall Street. However, for PR agencies like Cognito, who service financial institutions, these transitions are a regular part ...