Several instances of questionable PR and public affairs practices became public this week, reflecting the industry's somewhat shaky definition of ethical PR.
The lawsuit filed by Greenpeace against two firms and the accusation that a firm's subcontractor sent unauthorized letters to federal regulators also raised questions about legal practices. Yet PR and public affairs practitioners say that these kinds of instances are isolated, especially as the industry has grown in prominence and the make-up of the workforce has changed.
“It's critical ...