PR's value - PR has come far, but journey isn't over yet. Societal change finds PR at the fore of top bosses' minds. Adam Leyland explains why.
The PRWeek/Impulse Research survey (PRWeek, November 16) was an encouraging affirmation of PR. Where it matters most - with the bosses and the clients - PR is more highly valued than ever before, with 76% of chief executives and chief operating officers acknowledging that PR is more important to their business than it was ...