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PR firms will thrive in big data, new media age

Jim Weiss, W2O Group

October 12, 2012

I just contributed to another PR Week OpEd that asked the question: What is the most important way in which the PR firm of 2017 will be different than the PR firm of today?

My answer was: The PR firm of the future will not be focused solely on earned and unpaid media. It will be a diversified firm that employs a variety of vehicles - digital, mobile, virtual reality - to deliver relevant content informed by predictive and behavioral data ...

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PR firms will thrive in big data, new media age

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