Social media has been a shot in the arm for PR, but it has also fundamentally changed the way client marketing and communications departments work.
Chad Latz, president and global digital practice leader for Cohn & Wolfe, says that about a year ago most of his client conversations about social media were with the head of corporate communications. Today, those conversations are with the CMO.
"Increasingly, the social media mandate is being directed by the CMO," he says. "Social ...