Anyone who reads PRWeek regularly knows PR is on the upswing and the demand for smart communications advice, social media counsel, and content generation is booming.
But if you play devil's advocate and peer into the future, it is possible to paint a scenario where prospects don't look so rosy.
It's all about the perception of PR firms and the services they own. Let's assume investor relations sits under the remit of the CFO, not the CCO. Regulation, ...