Most PR firms fail to meet the needs of clients when it comes to sustainable communications.
That is according to a new report from Verdantix, a sustainable business analyst firm, which evaluated 18 firms that claim to offer expertise in sustainable communications.
The report found a majority of the agencies–11 of them–need to seriously improve their offerings. “It seems like some agencies claim a practice, but there's really not much there,” says Jim Nail, principal analyst for Verdantix.
In fact, ...