PALO ALTO, CA: A distinguished litany of international PR experts are throwing their weight behind a new think tank focusing on new media, the Society for New Communications Research (SNCR).
Founded by Jennifer McClure, a 20-year communications industry veteran and editor of the New Communications website, SNCR will study the impact of blogs, wikis, RSS, and podcasts.
McClure said she recognized a need for more dialogue and research on new communications tools after attending the New Communications Forum in Napa, CA, in ...