Holiday promotions
How do I promote my new product or promotion this holiday season without sounding advertorial?
When pitching a product or promotion, the thing to remember is that "new" isn't always news. Companies offering "limited time only" promotions and pitching "new" products need to be wary of this, says Jeff Tidyman, SVP of business intelligence for eNR Services.
"This may seem like news to the brand, but it isn't necessarily interesting to the media," he notes. To contribute to the ...