CEOs are a picky bunch by nature.
They have to be. When the fate of a company can rest, in part, on the ability to charm the press, inspire employees, and woo investors, it pays to be selective about whom you surround yourself with.
Most CEOs have in-house communications teams, but many also like the availability of outside PR counsel to give a fresh perspective and (hopefully) uninfluenced advice on how a leader can get messages out most effectively. These ...