It's that time of year again. Though still a few weeks away (and sadly without the New York Giants playing in it), there is plenty of buzz about the Super Bowl, the one day a year when people actually watch commercials. Of course, with marketing budgets on the decline and a recession in full swing, it's no wonder that old standbys like FedEx and GM decided not to plunk down the reported $3 million for a 30-second spot. Others, like ...