Glenfiddich, the upscale Single Malt Scotch Whiskey, is literally rolling out a new PR campaign.
The “Glenfiddich Cask of Dreams” is a national outreach effort that will have the brand travelling across the country, visiting major cities, where Glenfiddich representatives will roll actual casks around the streets and encourage people to write their dreams and aspirations on them.
The campaign kicks off next week in Los Angeles and will hit several cities, such as Dallas, Miami, and Seattle, before culminating in New York ...