Client: Brammo (Ashland, Oregon)
Agency: Weber Shandwick (Seattle, WA)
Campaign: Brammo Enertia electric motorcycle launch
Duration: May – November 2009
Budget: $45,000
Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle. Brammo director of marketing John Farris explains that PR was crucial to the launch because the company didn't have a paid media budget. It hired Weber Shandwick (WS) as AOR to raise awareness and create demand for the motorcycles, which went into production ...