Last week, Gina Trapani, editor of Lifehacker, followed in the footsteps of Wired magazine editor Chris Anderson and made public a blacklist of e-mail addresses from PR pros that violated her ground rules for pitching stories. Trapani, who declined a request for interview, was receiving a number of pitches at her personal e-mail. She catalogued the list at prspammers.pbwiki.com.
Responding to misdirected PR pitches by making names public is now a Scarlet Letter of sorts for the industry, ever since Anderson ...