In order to reach members of Congress, the most effective approach is through their constituents.

There is an undeniable stereotype of wining-and-dining lobbyists winning support for legislation through a campaign contribution and a handshake. But, public affairs pros protest, in reality, members of the US Congress and state legislatures around the country actually tend to throw support behind measures based on what their constituents - the voters - want.

The Financial Services Roundtable certainly was on to this when, with Waggener ...