It is certainly tough to assess the communications strategy of a company whose official policy resembles the ancient Sicilian code of omerta. Despite its reticence to act “normally” – or perhaps due to it – Apple's products attract credibility, mystique, and reputation beyond any PR strategy. The hype around April's iPad launch again proved Apple can tap into the public zeitgeist at will, just as it did with the iPhone, iTunes, iPod, and Mac. Apple's all-powerful cofounder and CEO Steve ...