Who is your client and what are their media goals?

Hanna Lee: Our client is spirits and wine importer Imperial Brands, whose products include Sobieski Vodka, the... seventh-best-selling international vodka. They were looking to raise awareness in key markets, so we launched "Truth in Vodka," a campaign that encouraged consumers to look at what's in the bottle and not the price.

What made the New York Post Sunday Business section such a good target for this ...