PARSIPPANY, NJ: Post Foods has launched a social media campaign to engage consumers and make its corporate name a better known brand after its February spin off.
The idea for the “Post Goodness” initiative “came out of the repositioning of the corporate brand” when it spun off from Ralcorp Holdings in February to become an independent entity, said Jennifer Mennes, director of media and PR for Post.
“We really wanted to revitalize the Post name, reconnect Post cereals and Post ...