NEW ORLEANS: Louisiana's tourism organization recently launched a campaign called “Reel Louisiana,” a user-generated effort that it hopes will counter the negative impact on tourism inflicted by the BP oil spill.
To correct misperceptions about the status of the state's attractions, such as seafood, outdoor activities, and eco-tourism, the team, including its PR agency Deveney Communications, is working with local businesses to encourage visitors and residents to post live videos and images of their personal experiences on YouTube, Facebook, Twitter, ...