For its first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.
The participants:
Mike Swenson, president, Barkley PR
Carol Cone, chairman and founder, Cone
Eva Blum, SVP and director of community affairs, PNC Bank
Stacie Bright, senior communications marketing manager, Unilever
Greg Zimprich, director of brand PR, General Mills
Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association
Doug Staples, ...