NEW YORK: Positec, a worldwide power tools company, has selected RF|Binder Partners as its US AOR, following a competitive search that began in December 2010.
RF|Binder is on board to generate media coverage via executive Q&A's and corporate features, and build greater public awareness for Positec. Anuj Baveja, MD at RF|Binder, told PRWeek they are about to launch a campaign focused on increased US coverage in the national and local media for the Suzhou, China-based company.
"We feel we have attained a ...