WASHINGTON: The Centers for Medicare and Medicaid Services (CMS) has retained two agencies and hired a third to promote two Medicare initiatives. The contracts are worth $17 million combined.
The federal agency, part of the Department of Health and Human Services, hired Porter Novelli to launch a national multimedia advertising and public education campaign to raise awareness of the upcoming Medicare annual enrollment period to beneficiaries and caregivers. The enrollment period will run from October 15 through December 7, said Brian ...