NEW YORK: Nine of Porter Novelli's twenty something staffers collaborated to create Jack and Bill, a popup fashion agency in its Tribeca office this summer. In an effort to expand its fashion group and clientele, the popup spin-off will provide emerging design talent with free branding, buzz-building, media relations, and viral marketing services.
“Currently we have a group of people who've worked with fashion brands… but we want to build that within Porter Novelli and make it more robust,” said Erin ...