NEW YORK: Sandra Sokoloff has joined Porter Novelli as SVP, director of national media relations. She will report to Michael Ramah, partner, director of strategic planning and research.
Sokoloff has 18 years of communications experience, most recently serving as an EVP at NYC-based Belsito & Co. During her career, she has created and implemented campaigns for such brands as Reynolds Wrap aluminum foil, Heinz, and Coors.
One of her key objectives, she noted, will be to continue Porter's philosophy of strategic ...