Porter Novelli and Kellogg sculpt a 'better way of teaching children'

Reading. Writing. Arithmetic. What are they? Thanks to Porter Novelli and Kellogg, these traditional bastions of elementary education have taken a backseat to the rapidly emerging discipline of Rice Krispie sculpture.

Kellogg asked PN's creative team to come up with a campaign to publicize Rice Krispies to a family audience. One of the company's mandates was for PN's creative team to 'have a lot of fun with it,' according to vice president Julie A. Schumacher.

The result: Kellogg's Rice Krispies ...