JERSEY CITY, NJ: The Port Authority of New York and New Jersey has selected Young & Rubicam Group to help it develop marketing and communications strategies, according to an award notice.
The WPP Group marketing agency won the contract following a competitive RFP. It will help the organization with various marketing, advertising, and media initiatives, according to the RFP. The firm will be expected to perform community outreach, web and social media strategy, and media planning and buying. It was ...