ATLANTA: Porsche plans to broaden its media relations reach, in support of a new campaign that positions its sports cars as engineered for not only performance, but everyday use.
The multimedia campaign, called “Engineered for Magic. Everyday”, features the cars – particularly the Porsche 911 – through the lens of daily driving, such as a parent picking up kids at school and a man running an errand to a home improvement store.
The media relations campaign includes targeted loans to ...