ATLANTA: Bernhard Harling has been named GM of PR for Porsche Cars North America. He'll report to the company's CEO, Robert Schwarzenbauer.
His hiring comes as Porsche talks about doubling its North American sales in the coming years. Harling will start his new job April 1.
Harling had been running his own New York-based PR agency, serving international clients doing business in North America and Europe, but he also has experience within the auto industry.
From 1993 to 1998, he oversaw North American ...