ENGLEWOOD, NJ: Whole grain snack company Popcorn, Indiana has named Formula PR its AOR following a competitive RFP.
The agency, which will help the company build brand buzz and increase consumer awareness, was selected from three finalists, said Jeff Dworzanski, director of marketing at Popcorn, Indiana. He declined to name the other agencies.
Prior to Formula, the company worked with Behrman Communications for nearly three years, said Dworzanski. While the firm “did a great job,” Popcorn, Indiana's “needs have evolved” as the ...