Client Popchips
PR agency Full Picture
Campaign "Pop culture" campaign
Duration October 2010-ongoing
Keith Belling, founder and CEO of Popchips, says he wants to "put the fun back in snacking." And so does Hollywood celebrity and jokester Ashton Kutcher.
In June, the all-natural chipmaker named Kutcher "President of Pop Culture" for the brand, after he said he wanted to represent the company and oversee its social media. Popchips then set out to "introduce him to our snacking ...