As the lives of consumers become increasingly more saturated by various forms of media, companies are turning to their PR agencies to help them implant their brand image in consumers' minds in a lasting way.
One popular method is the pop-up store, which is becoming increasingly ubiquitous in lower Manhattan and the more stylish parts of LA. Some are just short-term stores that sell products (often limited editions); others take more creative approaches, billing themselves as a destination for plugged-in influencers ...