Client: US Consumer Product Safety Commission (Bethesda, MD)
PR agency: Widmeyer Communications (Washington)
Campaign: Pool Safely
Duration: January 2010-June 2011
Budget: $3.67 million
A national education effort about drowning and entrapment prevention in pools and spas was mandated in the Virginia Graeme Baker Pool & Spa Safety Act (signed into law December 2007). The US Consumer Product Safety Commission awarded Widmeyer Communications an 18-month contract in January 2010 to develop and implement "Pool Safely: Simple ...